Many studies show the benefits of sleeping on ideas to think help think of creative solutions. They often recommend recording new ideas first thing in the morning to make it maximally effective.

Since I started keeping a notebook on my night stand, I found this to be and also realized that many of my best ideas come to me as I'm falling asleep or in the middle of the night.

My vision was to create a wake up light that encourages users to journal by putting a notebook and pen in their hands first thing in the morning.