Collaborators
Helen Chen, Bart Haney, Yuko Kanai
Role
Market Research, Product Development, Packaging Design
Hyphae is a line of premium non-alcoholic nightlife beverages that harness the invigorating power of functional mushrooms in combination with nootropics and adaptogens to help you, your friends, and your lovers stay relaxed and engaged.
Research
Sober Curious Movement
Many are re-evaluating their relationship with alcohol and exploring sobriety.
However, social activities are often times centered around alcohol.
"There’s this so-called movement but I think there have always been people who don’t drink.”
- Sam Thonis, Getaway Bar
52%
Percentage of adults in the US who drink alcohol are either trying now or have tried before to reduce their alcohol intake.
$208 billion
Forecasted worth of the global functional foods market, with functional mushrooms expecting a huge demand
$34.3 billion
Forecasted worth of the global functional foods market, with functional mushrooms expecting a huge demand.
Product
Packaging Dev.
